Video marketing is part of an integrated digital marketing communications strategy designed to boost audience engagement via visual activity on a given website. Companies in this new era of Internet-based business are employing a multitude of creative and technical approaches to create new business while diverting current customer attention to new directions.
While traditional forms of direct marketing, such as direct mail, television, radio and magazines still have some utility, more companies today than ever before are relying upon a mix of the Web for their primary form of marketing communication. To compete successfully online, companies need a full arsenal of marketing tools including creative video marketing designed to not only attract potential customers but also to persuade them to make that first purchase or visit a particular site.
Video marketing is a fantastic way to connect with your audience. Not only does it allow you to say more in less time, but it gives you a platform to build more authentic relationships with customers, increase trust and boost engagement.
Vimeo limits the types of videos that can be uploaded to the site, and as a result, it’s viewed as a more prestigious platform. How so? Well, it attracts a “mature” audience that is more likely to engage with your content in a positive and constructive manner.
Why do we need visual form of content.
- 90% of the information received and processed by our brain is in the visual form.
- Brain can process information visual information 60,000 times faster then text information.
So any company using content marketing to connect with their customers using social media, visual media like images and videos is a great way to multiply the traffic. The use of AI, Virtual Reality etc to reach their desired goal. When we want to drive traffic using social media, visual media like images and videos is a great way to multiply the traffic.
Companies that fail to adapt to this ever-changing environment are quickly labeled as “experts” by their competitors and hemorrhage market share to the nearest competitor. This is why video marketing teams are rapidly gaining in popularity among marketing teams throughout the industry. While other forms of Internet marketing may be able to yield results with limited amounts of effort, those with a video marketing strategy stand to see even greater returns on investment due to the increased visibility, credibility and recognition it brings to any given site.
Our brains are created to love images because we are visual creatures. We tend to remember images more than words. Because of this, we find videos informative, convenient, and so easy to understand. It is why videos continue to be popular and in demand. According to studies, people would stop what they’re doing to watch a new video by their favorite Youtuber. It’s best to incorporate video into your internet marketing strategy to future-proof your content and increase consumer satisfaction.
Because we tend to remember images more than words, videos make a great visual aid for recalling information and driving action. According to Forbes, you can increase your click-through rates by 200%-300% by adding a video in your marketing emails. HubSpot also cites that landing pages that use videos have an increased conversion rate of 80%. It’s safe to say that people are more likely to spend time on your website if you have videos
Videos triggers people’s emotions more
You’ll know that your content is successful when it’s able to pull on the viewers’ emotions. When done well, there’s no doubt that a video can stir more significant emotional reactions than written content. It can create a huge impact, making people remember your brand. And, by humanizing your brand, you can also increase audience trust.
Want To Improve Social Media Video Marketing?
With social media video marketing, you can easily promote your brand, products and services to the masses or to a specific target audience as long as you’re familiar with the tools and know-how to use them properly. That being said, here are ways you can improve your videos on social media!
Follow the recommended dimensions of the videos you are publishing in different social media channels.
Always ensure your video is optimized for all screens and follow the recommended dimensions for each social media platform.
Excellent video quality is of the utmost importance when it comes to your video. Users are more likely to continue watching a video when it is of superb video quality.
Usually, a person will breeze through her or his social media feed in mere seconds depending on the content at the time. Knowing this behavior, your aim should be to grab their attention the moment they lay eyes on your content.
Are you an E-commerce site owner and using videos to show case your products. Here are some points to be taken care
Shoppable videos are the future of marketing, but they’re not for everyone. If you create shoppable videos without any strategy, you won’t achieve any results.
Many brands are exploiting shoppable video because it provides a fast and immediate way to shop. As discussed, the biggest drawback of traditional advertising is that it doesn’t engage the customer.
We talked about how crucial mobile devices are for shoppable advertising. More people than ever are streaming videos from mobile devices. If you want to invest in shoppable video advertising, mobiles should be your target platform. So, ensure that your videos are mobile-friendly.
Do you know
“Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms.”
1.60% of all people surveyed would rather watch online videos instead of television.
2. 59% of business executives stated that they would rather watch a video than reading text.
Want to teach your customers about your products or services, then video is an excellent mode to spread your ideas.
In other words, video helps customers understand the brand’s products or services. Moreover, because of the large numbers of video content available for consumption online, marketers are no longer publishing direct sales pitch-type videos.
The modern consumer values the role the company plays in ensuring the ethical and sustainable sourcing of raw materials, fair trade labor practices, and the emphasis the company places on its corporate social responsibility programs.
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