Email marketing has been around for decades, but it is still one of the best ways to reach people and keep in touch with them. In 2023, artificial intelligence (AI) will play an even bigger part in email marketing, helping businesses make more personalised, targeted, and effective campaigns.

• How AI Will Make Email Marketing Better

AI may improve email marketing in a number of ways, such as:

• Personalization: AI can be used to personalize email content based on a customer’s past behavior, interests, and demographics. It helps ensure that emails are relevant and engaging, leading to higher open rates, click-through rates, and conversion rates.
• Segmentation: AI may be employed to divide email lists into different groups based on things like past purchases, location, and hobbies. It lets businesses send emails that are more likely to be opened and read because they are more specific.
• Predictive analytics: AI may forecast which customers are most likely to read, click, or convert from an email promotion. With this knowledge, campaigns can be made to work better.
• Chatbots: Chatbots that are intelligently driven by AI can be used to help customers and answer questions through email. It can help make customers happier and keep them coming back.

And on that note, the most important strategy of all: centering your audience. Blogging means nothing if it isn’t written for your intended audience–the potential and current customers, the stakeholders, the people who you want to do business with. No matter what new shiny tool you use or which way your marketing takes you, keep your audience in mind.

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As consumers increasingly seek out personalized experiences, marketers need to find ways to deliver tailored messages to individuals at scale. 

AI and automation have emerged as powerful tools that can help marketers achieve this goal by streamlining processes, analyzing large amounts of data, and identifying patterns that humans might miss.

HubSpot’s data makes one thing clear: Marketers are not only ready for AI to change their industry, but also it already is:

• 69% of marketers say generative AI is important to their overall content marketing strategy 
• 53% of marketers report using chatbots in their roles (ChatGPT, Bing AI, Google Bard) 
• 44% use visual AI tools (DALL-E, Synthesia)
• 44% of marketers use text-generation tools (copy.ai, Compose AI) 
• 48% report using generative AI for market research, finding data sets, and summarizing articles
• 45% use AI for content creation and for data analysis/reporting 

And, arguably the most important stat, 79% of marketers believe generative AI can improve the quality of marketing content they create. 

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By analyzing past data, AI-driven predictive analytics can predict customer behavior like purchase intent, churn rates, and lifetime value.

This powerful ability allows marketers to make informed decisions and optimize their campaigns, all without the need for a crystal ball.

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One of the most important email marketing trends in 2023 is mobile optimization. According to Finances Online, as of 2019, 41.9% of emails were opened on mobile devices. So, with the increasing use of smartphones, companies should focus on mobile optimization for emails as well. 

Email campaigns should be optimized in a certain way for mobile devices. Here are some tips: 

• Refine the pre-header text. 
• Write short subject lines. 
• Provide clear call-to-action buttons. 
• Have concise content. 
• Create responsive mobile designs. 

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One of the most critical factors in a successful email campaign is timing. AI can determine the optimal time to send emails to each subscriber by analyzing their historical engagement patterns. This ensures that emails reach subscribers at a time when they are most likely to open and engage with the content. Furthermore, AI can help determine the ideal frequency of emails, reducing the risk of overwhelming or annoying subscribers.

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Digital marketers have long talked about how “data is the new gold,” but for the average professional, using big data often felt out of reach without an accessible way to interpret and use the information.

There are a variety of AI tools that use big data to help you stay competitive, and we’ll look at a few in this article. ChatGPT really does merit the oft-overused label “game-changer.” So, we’ll look at how email marketers can use it to their advantage, while being aware of its limitations. 

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Conclusion

AI is a useful tool that can be used in a variety of ways to improve the marketing of emails. By using AI, businesses can make email campaigns that are more personalised, targeted, and effective. This will help them connect and interact with their customers better.

AI may also be employed to improve the delivery of emails, come up with more interesting subject lines, and track how well email campaigns are doing. AI will likely play an even bigger part in email marketing in the future as it continues to improve.